Between coupons and Bonus Card savings and looking for things that don't matter with brand name, I have taken what used to be a $300 grocery shop down to $150. Saved $36 just in one trip between Bonus Card and Coupons and I saved $.30 a gallon on gas at the Shell because of the Bi-Lo thing. Rejoice with me people!
I must admit, I still buy the most expensive pickles because they are just the only kind I like, and if I'm getting mayo, I get Helmans because I love it, and if I'm going to get ice cream just to eat, I get Haagen Daz because it's my favorite... But I'm still saving way more than I used to.